![]() Partnering with customers is a key component. ![]() "Sales & marketing departments must refocus away from selling products and "Many start-ups ramp up sales before the product is ready" Why Startups Fail I've explored what major tech companies do differently and, through my EdTech Report, tried to detail the importance of finding "Product Market Fit" before scaling sales and marketing operations. As an EdTech sales guy who realised that my calls and emails were becoming less and less welcome (And effective), for the last few years I've tried to identify "Where the puck is going to land" as the saying goes in the world of EdTech.
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